Privacy policy

Last updated 9 November 2026

This explains what happens to your details when you get in touch with 4L Media: through one of our Facebook or Instagram ads, by booking a call, through this website, or by email or phone.

Who we are

4L Media is run by Lee Laughton, a sole trader based in Lincolnshire, UK. Lee is responsible for your data. You can reach him at [email protected] or on 07983 714364.

What we collect

• Your name, phone number and email address
• Your business name and town
• Your answers to the questions on our enquiry form, such as how your social media is going and what a new customer is worth to your business
• Anything you tell us on a call or by email
• If you become a client: billing details (handled by Stripe, so we never see your full card number) and the content we create for you

This website

This website doesn't use cookies, tracking pixels or analytics, and it loads nothing from other companies' servers. If you click "Book a call", you go to our booking page, which is run by Calendly under their own privacy policy.

Why we use it

• To call or email you back about your enquiry
• To work out whether we're a good fit, and to send you a proposal
• To deliver our services and bill you if you become a client
• To send you the occasional email about our work, only if you've agreed to it. You can unsubscribe at any time

We use your details because you asked us to get in touch (taking steps before a contract), to carry out a contract with you, or because we have a legitimate interest in replying to business enquiries. We never sell your details.

Who else sees it

We use a small number of services to run the business, and they handle your data on our behalf:

• Meta (Facebook and Instagram), which collects our enquiry form
• Calendly and Zoom, for booking and holding calls
• Stripe, for payments
• Our email provider and the software we use to keep track of enquiries

Some of these companies store data outside the UK. When they do, they use the safeguards UK law requires.

How long we keep it

• If you don't become a client, we delete your details within 12 months of our last contact
• If you become a client, we keep billing records for 6 years, because the law requires it

Your rights

You can ask to see the data we hold about you, have it corrected or deleted, object to how we use it, or ask us to stop emailing you. Email [email protected] and we'll reply within a month.

If you're unhappy with how we've handled your data, you can complain to the Information Commissioner's Office at ico.org.uk.